Marbella Town Hall Promotes Luxury Tourism at FITUR in Madrid
Marbella makes a bid to stregthen its position as a luxury destination at FITUR, Spain’s largest tourism trade fair, currently being held in Madrid. marbellas.com reports…
Marbella’s Mayor has a hectic agenda at this year’s edition of FITUR, the 4 day trade fair running in Madrid until Sunday. Mª Angeles Muñoz has been busy with back-to-back meetings with Russian and Saudi Arabian authorities, as well as members of Spain’s national government. Among the Mayor’s aims are securing greater funding for Marbella, in tune with the real rather than the registered population of the town, an issue she discussed with the Minister for Industry, Energy and Tourism, José Manuel Soria. The Mayor also had the chance to greet Prince and Princess of Asturias, Don Felipe and his wife Doña Letizia, special guests at the opening of the Feria Internacional de Turismo 2012.
Forum for International Brands
The Mayor has signed an agreement with representatives of luxury development La Zagaleta, located in Benahavis, close to Marbella, to hold a Forum for International Brands during the Marbella Luxury Weekend, the second edition of which will take place again in Puerto Banús in the summer 2012. José Luis Hernández, councillor for Tourism stated, that luxury shopping in Marbella was one attraction that could help the town shrug off seasonality and create a year-round influx of visitors.
The new initiative is a bid for Marbella to be associated with the world of business and foreign investment, and will take advantage of the presence of a number of leading international brands at the events planned for the Luxury Weekend to showcase the city’s attractions. José Luis Hernández, said, “One of our objectives this year is attracting business tourism to Marbella, and we want to showcase our city as a place which offers great possibilities and guarantees to foreign investors.
Marbella has also flagged up its Andalusian cultural heritage and festivals – in particular Semana Santa – as a distinguishing feature which sets the town apart from other Mediterranean destinations.
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