Gleaming Golf

The Golf ShowShiner

Set to hit a golf club near you very soon, the revolutionary golf ShowShiner is bound to give golfers a little extra something to talk about as they settle down for their post game tipple. marbellas.com brings you the low down on this ingenious machine.

Brought to Southern Spain by the company Shine Media Spain, the golf ShowShiner is not only a shoe-cleaning device but also a fresh medium for advertisers. Golfers simply pop their foot into the bottom of the machine and the automatic brushes do the rest as they whip mucky golf shoes into shape. At the top of the machine, there’s a back-lit, moving display which has room for up to 18 advertisements. So, as the brush works its magic down below, advertisements rotate at the golfer’s eyelevel.

The ShowShiner’s patented spiral brush cleans dirt, grass and mud on shoes, better than any other golf shoe cleaner in the world. Currently, golf clubs tend to only offer static bristles or compressed air for their golfers to get their shoes clean, so this nifty machine is certain to prove popular with the rampant golfing population in Andalucia.

Advertisers receive a guaranteed captive audience for the one and a half minutes that the cleaning process takes. The moving display also catches the eye of passers by and, with a staggering 2.5 million golfers visiting the Costa del Sol alone each year - all spending more per head than the average holiday maker - bars, restaurants and leisure facilities are bound to grab this unique advertising opportunity with both hands.

Clean Clubs
Golf clubs in Shine Media Spain’s distribution areas of Cadiz, Malaga, Granada and Almeria are sure to be falling over themselves to get one of these machines installed. The ShowShiner not only means no more messy clubhouse floors, the golf clubs also get the opportunity to become one of the advertisers, using the rotating mini-billboard to advertise their own services or facilities such as lessons, restaurants and even special offers.

Shine Media Spain’s Director, David Cashill believe the ShowShiner will be a big hit in Southern Spain, speaking exclusively to marbellas.com he explained, “It’s a win, win product and has been extremely successful in countries such as America and the Caribbean. The golf club provide a free shoe cleaning service for their golfers, and can advertise their special offers and services. The golfer has clean shoes and the advertisers receive a captive audience during a highly targeted and cost effective way of advertising.”

Contact Dave Cashill, Director of Shine Media Spain
on Tel: 951 317 366 or Tel: 663 748 541